Your recommendation is usually measured along three lines:
The content (i.e. the level of excitement and support that the recommender demonstrates, and the reasons for this excitement).
The nature and length of your acquaintance with the recommender. The recommender should usually be your direct supervisors and the longer and more intense your acquaintance is - the better.
The background of the recommender. You should try to provide recommendations that reflect the path you have traveled until now.
When selecting your recommenders, find the right balance between these three criteria, and place the highest emphasis on the content. A mediocre, standard recommendation will not do the job, no matter who provided it.
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